“Every great project starts
with a moment you can’t ignore.
Mine happened outside the Prado.”
The first shirt in The Invisible Plot collection is a tribute to this artist. His print. His work. His name unknown, but his art now on a shirt worn into the world. If he ever sees it – he’ll know someone saw him.
Ruth is making this video herself – wearing her own design and the tribute shirt inspired by the Prado artist. Because this project should be told by the person who started it. No script. No agency. Just the truth.
I’ve been a lot of things. Sociologist. HR director who chose people based on their stories, not their CVs. Project manager. Communications lead. Graphic designer. And now, founder of a platform that tries to make invisible art visible.
What connects all of it is the same obsession: people’s stories, and the beauty hidden inside them. I’ve always believed that everyone has a right to live – and to be seen. That’s not a political statement. It’s just something I know to be true.
I studied sociology and management in Barcelona. I ran HR at Zooom Productions, where I learned that the most important thing in any organisation is who you choose to see. I’ve been a Pilates instructor, a golf management specialist, a web developer. I speak Spanish, German, English and Catalan.
I started Is Not Personal – a branding and design studio – because I wanted to work with entrepreneurs the way I wished someone had worked with me: directly, without corporate distance, human-to-human.
And then the Prado happened. And I understood that talent is not rare. Visibility is rare. And that’s something I could actually do something about.
A tribute to the homeless artist outside the Prado who sold his prints on the pavement and disappeared the next morning. His name is unknown. His art is not. This shirt is for him – wherever he is.
Ruth’s own design – made as part of the founding gesture of The Invisible Plot. The founder makes a shirt too. No hierarchy. Same process. Same platform. Same visibility.
Not just the well-connected. Not just the formally trained. Talent is not rare. Visibility is rare. And that’s fixable.
Sincere, authentic, beautiful, free. Art lets people be themselves in a way that nothing else does. That’s why it matters. That’s why it should be everywhere.
I’ve spent my whole career listening to people’s stories – in HR, in sociology, in branding. Every person contains something extraordinary. Most of them just haven’t found the right platform yet.
This is my grain of sand. One platform. One shirt at a time. One artist made visible. It doesn’t have to be enormous to matter. It just has to be real.
The Invisible Plot is a positive conspiracy for art. It needs artists who submit. People who vote. People who wear the shirts into the world. And people who believe – like I do – that visibility is not a privilege. It’s a right.
If you make things, submit them. If you care about art, vote. If you want to wear art that means something, shop. If you just want to talk – write to me directly.
